Giclee Printers for Sale

How to Start a Giclee Printing Business

Giclee printing can be used to make reproductions of fine art.Giclee printing can be used to make reproductions of fine art.

Images

Giclee is a technology for short-run, high-quality color printing. Photographs and works of art are converted to digital files and printed to high-quality paper or canvas. The prints are created using high-end ink-jet printers and archival quality inks. Some up-front capital is required to purchase an appropriate ink-jet printer to start a Giclee printing business. It is important to identify a target market and create a pricing structure that allows the business to cover expenses and make a profit.

Step 1

Start with the business basics. Create a name for the business. File the business name at the county, town or city level as per local regulations. Once you file a business name, open a bank account for the business. If your state charges sales tax, file with the tax authority to obtain a resale license. This allows you to purchase supplies without paying tax and requires you to charge sales tax to your customers.

Step 2

Research large format, high-quality ink-jet printers. Epson and Hewlett Packard both offer models that can print up to 44 inches wide. These machines cost $5, 000 and up as of 2011. Purchase or lease a machine that offers versatility and high quality. Inquire about training, tutorials, maintenance and customer service. Check availability and prices of paper, ink and canvas materials to print on. A computer is necessary to open digital files and send them to the printer.

Related Reading: How to Start a Small Exhibition Business in Printing

Step 3

Calculate the square footage needed set up a Giclee printing business. You need production space for your printer and supplies, office space and room for meeting clients. Rent space and obtain business liability insurance. Install the large format ink-jet printer. Run test prints to confirm you can produce commercial high-quality work.

Step 4

Target a market for the Giclee printing business. It could be fine artists, photographers, local business, graphic design professionals or some combination. Create a list of market categories and potential clients in each category. Create a pricing structure that allows you to make a profit. Include cost of paper, ink, markup and labor in the price for each print. Calculate fixed costs. Determine an hourly labor rate for your business that allows you to cover costs and make a profit. Check the price list from Precision Digital included in the Resource section of this article.

Step 5

Design a marketing plan to reach your target market and motivate them to buy. The plan could include a website, press releases, mailings, advertisements, phoning and field sales work. Marketing and sales is an ongoing process. Successful business owners budget time for marketing as part of their schedule. Word-of-mouth recommendations are one of the best forms of marketing. This comes with delivering excellent products and results over time.

Things Needed

  • Business name
  • Business space
  • Large format high-quality ink-jet printer
  • Computer

Tip

  • Large format ink-jet printers can be installed professionally by the seller.

Warning

  • A Giclee printing business does not need expensive prime retail space. Consider business rentals and real estate that are less expensive. Be mindful of security issues as you will have expensive equipment in your business space.
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Epson Epson Velvet Fine Art Paper (8.5x11 Inches, 20 Sheets) (S041636)
Office Product (Epson)
  • Museum quality, acid-free base to preserve fine art and photos.
  • 100% cotton rag for archivability.
  • Bright white surface for excellent color reproduction.
  • Enhanced 1440 dpi printing for high-quality output.
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